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life protection formula puppy chicken & brown rice recipe dog dry food

Life Protection Formula™

Puppy

Chicken and Brown Rice Recipe

Formulated to support your puppy's healthy growth and development, BLUE Life Protection Formula starts with high-quality deboned chicken and features wholesome whole grains plus garden veggies and fruit. This recipe is made with the finest natural ingredients enhanced with vitamins, minerals and other nutrients, like DHA for cognitive development.

Reward Yourself

Earn up to250 points*

You can earn points and redeem them for free goodies every time you purchase our dry dog food!** Just scan the QR insert card you find in select BLUE packages and download the Buddies app. Learn more about Buddies Rewards.

*Based on bag size.
**Must scan the QR insert card located in bags of eligible products.

Available in 3, 6, 15, 24 & 30-lb. bag.

  • Raw Chicken

    Chicken

    Chicken is a protein source that supports muscle development and energy.

  • Pile of Brown Rice

    Brown Rice

    Brown rice is a natural whole grain that provides pets essential B vitamins and minerals, high-quality complex carbohydrates for energy and fiber.

  • Bowl of Fish Oil

    Fish Oil

    Rich in omega-3 fatty acids and DHA, fish oil helps support natural skin and coat health, improves cognitive functions and supports healthy weight and kidney health.

  • Pile of Blueberries

    Blueberries

    Blueberries are an excellent source of vitamins A & C, potassium and fiber, and support antioxidant enrichment.

  • Menhaden Fish Meal Icon

    Menhaden Fish Meal

    Menhaden fish meal is a protein source that supports muscle development and energy.

  • Pile of Flaxseed

    Flaxseed

    Flaxseed is a rich source of essential omega 3 fatty acids and is a great source of fiber that aids in digestion and promotes healthy skin and coat.

  • Chicken Meal Icon

    Chicken Meal

    Chicken meal is an extremely rich source of protein, providing pets with supplemental energy and nutrients while aiding in digestion.

  • Pile of Cranberries

    Cranberries

    Antioxidant-rich cranberries are a great source of vitamins C, E and K, as well as manganese.

Exclusive Antioxidant-Rich LifeSource Bits™

BLUE's exclusive LifeSource Bits are a precise blend of antioxidants, vitamins and minerals carefully selected by veterinarians and animal nutritionists that help support:

  • Immune system health
  • Life stage requirements
  • Healthy oxidative balance

And LifeSource Bits are cold-formed to help retain the potency of their ingredients. This means that we minimize the amount of heat that LifeSource Bits are exposed to during the manufacturing process. It's the same concept as when you cook vegetables at high heat — the longer you do, the more heat-sensitive nutrients are lost.

Learn More About LifeSource Bits

MiscBlocks LSB

MiscBlocks TBP

True BLUE Promise

FORMULATED WITH THE FINEST NATURAL INGREDIENTS

  • Real Deboned Chicken First Ingredient
  • NO Chicken (or Poultry) By-Product Meals
  • NO Corn, Wheat or Soy
  • NO Artificial Flavors or Preservatives

  • Recommended Daily Feeding Chart

    1 - 1 ¾

    ¾ - 1

    ¾ - 1

    ½ - ¾

    1 ¾ - 2 ¾

    1 - 1 ¾

    1 - 1 ½

    ¾ - 1 ½

    2 ¾ - 4 ½

    1 ¾ - 3

    1 ½ - 2 ¾

    1 ½ - 2 ½

    4 ¾ - 6 ¼

    3 - 4 ¼

    2 ¾ - 3 ¾

    2 ½ - 3 ¼

    Calorie Content: 3,686 Kcals/kg, 398 Kcals/cup

    *Use a standard 8-oz. measuring cup.

    Note:Individual puppy's requirements may vary due to age, breed, environment, and activity level. Adjust food as required to maintain optimal body condition, and ask your veterinarian if you are unsure.

    BLUE Life Protection Formula with LifeSource Bits® will provide your puppy with superior nutrition plus a unique nutrient and antioxidant package specifically formulated for his needs.

    Meal Frequency
    Until 6 Months Old: 3 Meals Per Day
    6-12 Months Old: 2 Meals Per Day

    Transition to BLUE
    Start by mixing 25% of BLUE with your puppy's old food, and gradually increase the proportion of BLUE over the next 14 days.

    Preparation Options
    Dry - Crunchy and delicious nutrition nuggets and LifeSource Bits right from the bag.

    Dry with Water - Add warm water and mix to fully release flavors and aroma.

    Fresh Water
    Be sure to have a clean bowl of cool, fresh water available at all times.

  • Guaranteed Analysis

    BLUE Life Protection Formula Chicken and Brown Rice Recipe Food for Puppies is formulated to meet the nutritional levels established by the AAFCO Dog Food Nutrient Profiles for growth.

    Crude Protein 27.0% min
    Crude Fat 16.0% min
    Crude Fiber 5.0% max
    Moisture 10.0% max
    DHA 0.10% max
    Calcium 1.3% min
    Phosphorus 1.0% min
    Choline 2,750mg/kg min
    ARA* 0.04% min
    Omega 3 Fatty Acids* 0.75% min
    Omega 6 Fatty Acids* 3.0% min.

    *Not recognized as an essential nutrient by the AAFCO Dog Food Nutrient Profiles.

What Pet Parents Are Saying

BLUE Life Protection Formula Chicken and Brown Rice Recipe Food for Puppies